Edge Strategy®: A New Mindset for Profitable Growth
Stay focused. Stick to your knitting. In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing us to keep focused on the core business are extremely powerful. Of course, profiting from the core is crucial – but the danger is, over-focus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but is risky. Focusing too much on either strategy can cause us to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.
How can you identify these sources of growth more quickly and clearly, and get the most value from them? Edge Strategy® articulates a mindset that helps leaders recognize and capitalize on these opportunities.
The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world. It provides three different lenses through which value can be seen and leveraged:
Edge Strategy enables leaders to identify and assess each of the different “edges” and then apply strategic and tactical solutions in specific business contexts. The framework includes a ten-step process that executives and managers can use to find and leverage the edges in their own companies.
Edge Strategy provides a path to growth by getting more yield from assets already in place, relationships already established, investments already made.
Examples of our work
Edge Strategy® is a registered trademark of FABSO Consulting LLC